The Future of Content Creation Requires Humans Not Robots
A version of this article appeared in the June 2015 Chief Content Officer magazine in an exploration of the debate between machined and crafted […]
A version of this article appeared in the June 2015 Chief Content Officer magazine in an exploration of the debate between machined and crafted […]
I see this mistake made so often, it needs to be clarified: your social following is the result of your audience, not the
1. All wheels are round for a reason. Let me paint a portrait of our blog. It was founded with the
Takeaway: Collaboration is key to an effective guest blogging strategy. As Cory Collins pointed out in this Search Engine Watch article on
I admit our expectations were high. When I bought my 8 year old a magic science kit a few years
Once you’ve identified the purpose of your quiz and are comfortable with your basic research, it’s time to decide on
On December 16, 2013, The New York Times published a quiz, How Y’all, Youse and You Guys Talk . The quiz was based
In his enlightening Confab 2013 talk, content strategist Jon Colman posed three questions, which immediately became etched in my mind:
Writer’s block happens to everyone. Whether you’re filtering content ideas or just sitting down to type, writer’s block can get in
There are times when a key is thrown into your content marketing machine and you can’t tell who started it. Nothing
Don’t worry if some of these content types don’t make sense to you or don’t apply to your situation. Your form
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