Sometimes it is necessary to make large and time-consuming investments There are many factors that influence SEO. For example, if the content on it is not properly optimized, it will be necessary to carefully edit it or even replace it with something else.  Uncertainty Google regularly releases various updates, and some of them can really shake up the rankings of individual pages. Of course, after some time everything returns to normal, but the fluctuations experienced by the site have consequences. However, regaining your positions in such a situation requires a quick reaction and compliance with the new guidelines from Google to remedy the problem as soon as possible.

In this model the advertiser

An investment that pays off in the long run As I mentioned earlier, the advantage of SEO is a good ROI, but you have to wait for the effects. How long? It is assumed that a minimum of months, and often even longer – even a year. For this reason, SEO will not work if you want to promote your offer very quickly. PPC – advantages PPC (Pay Per Click) or CPC (Cost Per Click) advertising is short for cost per click. Pays not for displaying the ad itself, but for clicks that direct Cambodia Mobile Number List recipients to a website where they can familiarize themselves with the offer.

Accurate targeting Thanks to advanced

The PPC ad format is used, for example. In social media (LinkedIn, Facebook), but in this article we focus on sponsored links displayed on Google. The Google Ads network (formerly Google Adwords). Here are the most important advantages of PPC. Targeting options using PPC ads, you will reach exactly the group you want. In this way, you will increase the chance that you will actually get. Customers, and the entire investment will be very profitable. testing Although accurate targeting alone will already allow you to optimize the effectiveness of PPC ads, you LOB Directory will get even better results by conducting tests.