Some prict that it would even replace content marketing and social mia marketing. This will not happen, because influencer marketing could not actually exist without them. But what is this new type of marketing? You will find out in this article. Influencer marketing – what is it? Influencer marketing is a combination of old and new forms of marketing. Its purpose is for a person recognizable in his industry (i.e. an influencer) to promote a given brand, product or service. Done through online marketing channels such as social media or internet blogs. For this reason, it is a hybrid of old (celebrity marketing) and new marketing methods internet marketing.

The viewers of the Swedish influencer

What can influencer marketing look like in practice? The well-known internet creator Pew Die Pie once partnered with the creators of a horror film set in the Parisian catacombs – As Above, So Below. As a result of this cooperation, a series of videos was created in which the Youtuber struggled with the challenges in the catacombs. What was the effect? Videos by Pew Die Pie have gained almost twice as many views as the official trailer of the film. Received interesting content, and the authors of the film received effective advertising. Who exactly is an Bulgaria Mobile Number List influencer? At first glance, it may not be clear who exactly qualifies as an influencer.

A photographer posting photos

Some people think they’re just internet celebrities who are “famous for being famous.” However, this is not true. An influencer is any person, organization or company that is somehow recognizable and respected in its niche or space. For this reason, an LOB Directory influencer can be considered: Electronic game designer who is active on. On Instagram. The owner of an advertising agency and a marketing expert who shares his knowledge on LinkedIn. In every space you can find influential people who have truly earned their position.