For this reason, technology that is able to relieve people from these tasks is of great value. Of course, this is not about completely automating these processes and leaving them alone. Expert control is still necessary if we want to get the best results. PPC depending on the platform. There are solutions designed specifically for, for example, Facebook and Amazon. In this article, we will explain the advantages of this technology on the example of Google Ads, which is the largest PPC network that is crucial for the marketing of most websites. Bid management automation Bid is, in PPC terminology, the amount we offer in the auction for a given keyword. Its higher value usually guarantees a higher position in paid search results.

Here are some of the available ways

Google strongly promotes the use of tools provided by it, allowing for the so-called smart bidding. Smart Bidding can be customized based on different goals. Target CPA – sets bids to get as many conversions as possible depending on the set target cost of generating them (CPA – cost per acquisition). Target ROAS – sets bids so as to generate the highest possible target return on ad spend (ROAS – return on ad spent). Enhanced CPC (eCPC) – in this setting, the system prioritizes the highest possible conversions and to achieve them, it automatically adjusts the value of the Chile Mobile Number List maximum bids. Practice shows that the skilful use of these examples of intelligent bid management can bring really great results.

This is where automation comes into play

Alert management automation Part of the work of PPC specialists includes: on monitoring issues related to paid advertising. However, they are not able to control them on their own. Google provides a useful solution called Account Anomaly Detector . This is a special script that can be integrated into a Google Sheet or an Excel document. Depending on your LOB Directory settings, the script collects data about your Google Ads account every day or every hour.