This translates directly into user experience, ruces the bounce rate and extends the session time. Google Analytics events Web analytics Karolina Kniaziuk One of the biggest changes we can see in the latest version of Google Analytics is the way we measure website traffic. Even the simplest user behavior, which is a page view, is now measur using an event. This is a breakthrough in the field of web analytics. An event lets you track user interactions on your website or app. It can be about loading a page, clicking a link or making a purchase. It is worth, therefore, that you find out how they work and what is worth remembering when configuring them.

In Google Analytics it is somewhat

You will find all this information in this article Differences between Universal Analytics and Google Analytics events As most of us know, to measure events in Universal Analytics, you had to create and implement them yourself. It had to be done either by changing the website co or using Google Tag Manager. Simplifi, because we have events that are measur automatically. They are: session_start – when the user interacts with the site, first_visit – the Luxembourg Phone Number List first time the user visits the site, user_engagement – this event is fir seconds after the user stays on the page. In addition to these events, we may use advanc measurement to obtain additional information about user behavior on our websites or mobile applications.

Another difference is the parameters

These may inclu page scrolling, clicking on outbound links, site searches, interacting with a vio, or downloading files. You’ll find them in the Google Analytics stream settings: Google Analytics event For additional events not cover by advanc measurement, setup is similar to Universal Analytics. Assign to a given event. In Universal Analytics, you can send four pieces of information LOB Directory with one event: event category, event action, event label, event value.