Gamification strategies can also be used to collect data from customers, like their name, email address, preferences, interests, behaviors, and habits. Using this data, you can segment your customers, personalize messages, and gain a better understanding of what motivates your audience.
When you engage customers using gamification techniques, collecting customer feedback becomes easier, since your visitors will be more eager to participate.
4. Boost in sales and revenue
Gamification also has a direct impact on sales and revenue generation. As we’ve explored above, when customers are engaged and spend more time on ecommerce websites, the likelihood that they’ll make a purchase increases.
Moreover, strategically dominican republic phone number data designed gamification can entice users to make a purchase by delivering discount codes and coupons in a fun way.
Working with a mobile user acquisition consultant who specializes in gamification can be a very cost-effective investment to improve the ROI of an ecommerce site.
5. A more unique brand identity
Gamified experiences that align with a brand’s values and tone can make a lasting impression on customers.
The ability to play games on your site will really help customers remember your brand. Not only will you be able to engage users and collect their data, you’ll also set your business apart from competitors.
10 real-world examples of ecommerce gamification
using chatbots in sales Now that we’ve gone over the main benefits of ecommerce gamification. Let’s take a look at some examples of how top online stores have used the tactic to generate more sales, improve their loyalty programs, and gain more repeat customers.
1. London Lash’s scratchcard
London Lash gamified marketing campaign example
London Lash uses a scratchcard format to encourage users to sign up for their email list. When users enter in their email, they get the chance to reveal their prize.
2. MotionGrey’s spin the wheel
MotionGrey example for e-commerce gamification strategies
Engaging customers is easy if you have a spin-to-win popup like MotionGrey. By giving potential customers the chance to win a discount in exchange for their email address. The brand is able to boost both their sales and their lead generation efforts iceland lists.
