Following the list of tips below will not only allow you to run an effective lead campaign in the Google network – it will also ruce the cost of clicking on the ad CPC.  Landing page Let’s start with the icing on the lead cake: the landing page. Even a textbook structure of a Google Ads account with a % Optimization Score is of little use when the user encounters a non-intuitive or, worse still, landing page that does not work properly in the mobile version.  Landing page? Intuitive navigation – after clicking on the ad, the user wants to reach the page corresponding to his query one landing page = one service.

A proven tool for measuring

The website design should assume that all necessary information is clearly visible, without unnecessary clicking through other content. Short loading time – here literally seconds count, because the maximum page loading time recommend by Google is. seconds. The longer, the higher the Bounce Rate and the more frustrat prospects.  Site spe is PageSpe ​​Insights from Benin Phone Number List Google , which will allow you to diagnose basic errors in optimizing your site’s loading spe. Simple and easy-to-use forms – avoid asking many questions and explain exactly why you ne the data you are asking for – an irritat user who cares about the security of his data online.

It is worth focusing on brand

Will stop filling in an incorrectly configur form. Cribility – show that you have nothing to hide by placing your contact details and company information in a visible place. The user will be aware that he will be able to contact you without any problems. When we can boast of a properly built website. We move on to the range of possibilities offer by campaigns in the LOB Directory search network. Types of keywords in the search network long-tail and generic phrases.