Definition and subsequent analysis First you ne to determine and define your target audience. Who do you want to reach Who are you addressing After you have successfully defin your target group it is worth developing personas – representatives. In this way you make it easier for yourself to take the perspective of your customer. Analyze your target group and find out what their wants and nes are. What are the interests of your customers . Competitive Analysis However in order to develop a unique USP you also ne to take a closer look at your competitors. What does the competition offer Where are there problems.
This way you can depict target group
What can you do tter It is also worth researching in Internet forums and following up reviews on various websites. You can also derive important insights from Romania Phone Number List criticism and recommendations from customers of the competition. you can get an overview of what is already available and where there may still room for improvement. A strong unique selling proposition does not necessarily always have to a new and innovative function or property – it can also worth communicating an advantage that other products also have but which was simply ignor strengths Now you know your target group and their wishes as well as the current market situation. You know what your competition is tting on.
With a comprehensive market analysis
Where there are potential gaps. Try to reconcile these insights with the characteristics of your product or service. What makes you or your product special LOB Directory Where does your personal strength and uniqueness lie A SWOT analysis is also a helpful marketing tool to explore your strengths and weaknesses and then to find a suitable USP . As part of various brand positioning projects we the German Institute for Marketing have develop specific tools. These should support you in developing your personal USP from the customer’s point of view. Think about which of the following values distinguish you and define your strengths value.
