Service design to help build the storytelling backbone In the area of ​​service design, we use a very special tool. This is a model call the “Service Blueprint” and helps us plan an entire service. There are two interesting aspects to this model. One part is visible to the consumer. The second part is hidden, its existence unknown to the consumer. We call it “Backstage”. You ne to pay attention to both parts, because if you only focus your storytelling on the visible, it will lead to a bad result. Also, remember about lists and bullet points. Use header tags. Put the title in H , and the subheadings in the appropriate heading tags H – H (Google advises you to imagine that you are writing an outline). Thanks to this, the content will not only be more transparent for recipients, but also easier for bots to interpret. Take care of the quality.

This is often the case when you use elements

If you rely on a solid “backstage”, your storytelling will be characteriz by significantly more strength. Cultural misalignment: separating storytelling from collective consciousness. We are aware of another case where storytelling fails. Let’s say you have a good story with a solid backbone and still you fail to convince people.  that do not fit into a current fantasy image – our collective fantasy. The collective imagination is the symbolic model that is Brazil Mobile Number List widely us and accept in our society and is us to describe the here and now or the future. Through collective imagination, people make sense of their life events and give meaning to future events.

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A common ground call common

The collective imagination is like a model that helps to describe reality. Like any model, however, it remains a simplification that only makes reality accessible. For a story to be good, it must be bas on a cultural mindset shar by both writer and reader.  ground Without them, nobody will be able to understand the meaning of your story. Now let’s imagine a LOB Directory socially accept image, such as that of a flying car.

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