December 31, 2020 Marketing strategy Community blog Whatever business you run, good PR is essential to growing your business. Unfortunately, many business owners still consider PR to be an expensive and unprofitable form of supporting marketing activities. However, nothing could be more wrong! A properly planne and conducte PR campaign can have a huge impact on the company’s results. But how do you do it well and avoid failure? In the further part of the article you will learn the most common mistakes in marketing communication that can be made during PR activities.
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Mistakes in marketing communication and bad strategy planning Budget planne “by eye” and poor communication between departments What mistakes does PR make in marketing communication? Are mistakes in marketing communication database avoidable? How to fix errors in marketing communication? What mistakes in marketing communication cause the biggest losses? Meia monitoring as a way to fix errors in communication with the recipient group Before we discuss the most common mistakes in marketing communication, let’s start with some clarification.
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Well, the first and most serious mistake is underestimating the power of PR . This department is usually linke to marketing and is the first to come under fire during budget cuts. Unfortunately, this is a very big mistake. If we want to increase the long-term LOB Directory results of our company, we must take care of the brand image. Thanks to it, customers will be more willing to buy products. Audiences will also be more likely to forgive the mistake of a brand with a strong and consistent image. A strong image can also be very useful in many other situations, so taking care of it should be an absolute basis. Poor communication between departments? Communication errors? It’s not worth the risk. Check how we can help you.