Remember that your users also expect something from themselves. Unseen customer to the store – show him new products. It can be a dicat landing page, trendbook or lookbook for a new collection. In order to attract attention, you can also use products from the last purchase and encourage re-transactions, be it the same products if it is cosmetics or complementary or similar if it is about a piece of clothing, for example. You can also use tips in the form of blog entries, which you will adjust the topic to the current nes of your recipients. For example: a gardening store may send a current gardener’s calendar in late winter  spring time along with product recommendations from its store.

A separate type of win-back

Alternatively advice on winterizing your garden and the equipment requir can be us in late fall. Such a message will certainly attract attention for longer than just the standard personalization entitl. “Hi Adrian, long time no see, click HERE. Not that using the name as an element of personalization is passé – it’s just often not enough.  Emails which are not one-time but cyclical, are reminder emails follo-up. They work great in industries that have products with a Bulgaria Phone Number List specific use-by date – thanks to this, we can inform the customer in advance about the ne to re-purchase and thus build a relationship with them. Examples of such products are cosmetics, dietary supplements, water or coffee filters, household chemicals or pet food.

In such a situation it is best to show

It is also worth using product recommendations in the mailing. Especially when the user has not visit the store for a long time and is not up to date with the latest assortment.  Him new products or bestsellers. If you also have the ability to use the Machine Learning mechanism, you are in a good position – present the products most often view and purchas by other users. You can also combine it, for LOB Directory example, with the category of the product recently purchas by this user.