The project primarily involved a renewal—but not a rebranding—of the brand identity that would characterize the new e-commerce, the development of which was the focal point of the entire work.As mentioned, all areas of our digital agency were therefore involved and worked in concert to maximize each other’s results. The starting point, as always, was a close discussion with the customer to understand their desires, needs, and expectations. However, the particular synergy that was created and that made the difference in relation to the success of the activities cannot be taken for granted. In fact, one should not think that the objective of developing an e-commerce site is “simply to sell.”. Let’s be clear: an e-commerce site must sell, but to be able to convince users to purchase on the site and to do so repeatedly, building loyalty, the focus cannot only be on the flow that leads to the purchase.
The answer was clear: the positioning
of the brand had to enhance one of the main pluses of the company, that is, the care dedicated to the consultancy aspect, which allows e-commerce to not make people regret the purchasing experience in stores even for a second. physical stores. Challenge accepted. How do you make consulting shine through in e-commerce? There are certainly many answers to this question, and many of them Cambodia WhatsApp Number Data must necessarily coexist to work. As the brand experience area, we started with the tone of voice and the visual identity: right from the homepage, it accompanies him and develops based on perceived needs. What more to do? Traditional customer care aside, how can you make people feel “in good hands” without direct human contact? I actually let a little spoiler slip: we started with the needs perceived by the user. We have focused particularly on this point.
What is the difference between water
Foam and memory foam? Why should you prefer latex? These questions have put the spotlight on the main issue: we started from the assumption that. There is no “perfect mattress”; there is only. One “perfect for you,” and our task is to help LOB Directory find it. How do you choose it without human support? a tool halfway between. A test and a configurator that guides users in choosing a mattress with questions focused on their habits and preferences . Without making them clash with those technical specifications that would only risk confusing them.
