Cabin crew wears the company’s signature perfume, spreading it throughout the cabin throughout the flight. Japan Airlines has gone one step further and sprays a different scent depending on the time of day. cypress. The “sweet and refreshing” fragrance is diffus during morning flights and the “richer and more refin” fragrance during evening flights. We can get even more extreme. Today even cities have their own olfactory identity. Here are a few rules that will allow you to create SEO-effective content. Use keywords. Choose phrases adequate to the content you are creating (it is worth using keyword planning tools for this purpose ) and make sure that they appear naturally in the text. Write about. Neither Google nor users like long-wind content in which it is difficult to “dig” the information promis by the title.
A Comprehensive Loyalty Campaign
The French company “The Scent of Departure” offers scents of the atmospheres of the largest cities in the world, which you can take home from your trip. Discover, for example, the sweet scent of lilacs in Central Park, the intoxicating scents of passers-by on the Champs-Elysées or the scent of spices in the Grand Bazaar of Istanbul. So many Austria Phone Numbers List beautiful views of the most beautiful cities in the world captur in perfume bottles. bottles The Fragrance Signature: A purchase is not trigger by olfactory identity.
When your customers get us
Rather, the goal is pursu by an emotional experience connect with loyalty. “Customers who walk into an Aigle store know they are in one,” says Céline Caracci, Aigle Merchandising Manager. In fact, olfactory memory is more persistent than visual memory, notes Gaëlle Sohier, lecturer at the University of Rouen and author of a dissertation on sensory marketing. to a certain smell, they will remember it, even after several years. This fragrance can be so extraordinary for the customer that he might even want to buy scent souvenirs in the form of a candle or incense sticks. Contrary to popular belief, an olfactory signature represents a small financial LOB Directory investment compar to the benefits.
