the purchasing experience in stores, even for a second. physical stores. Challenge accepted. evergreenweb_homepage What is a quiz?? There are certainly many answers to this question, and many of them must necessarily coexist to work. As the Brand Experience area, we started from the tone of voice and the visual identity: right from the homepage. The site places the user at the centre, accompanies him, and develops based on perceived needs. What more to do? Traditional customer care aside, how can you make people feel “in good hands” without direct human contact?
I actually let a little spoiler slip
We started with the needs perceived by the user. We have focused particularly on this point. What is the difference between water foam and memory foam? Why should you prefer latex? These questions have put the spotlight on the main issue. We started from the assumption that there is no “perfect mattress . There is only one “perfect for you,” and our task is to help you find it. But if you don’t know what the perfect USA WhatsApp Number Data mattress for you is technically made of . How do you choose it without human support (or without regretting it after trying it)? Hence, the idea of the Quizz : a tool halfway between a test and a configurator that guides users in choosing a mattress with questions focused on their habits and preferences,
without making them clash
with those technical specifications that would only risk LOB Directory confusing them . quizzz_evergreenweb What is the quiz for? I’ve briefly summarized what Quizzz allows the user to do, but the most interesting part in this context is probably what it allowed us to do. Positioning The Quizzz allows a true immersion in the Brand Experience and therefore helps us to radically shorten the distance that the screen places between the Brand and the user. We manage to establish a direct dialogue, with a real back and forth punctuated by the systematic positioning of microcopy aimed at improving the user experience.
