It is also the basis for personalizing messages: addressing by name or even using female or male endings, thanks to which the message is less impersonal. We can group contacts bas on the following data: clarative – which we obtain straight from the client, e.g. from the form; behavioral – which we receive bas on monitoring the user’s activity on the website or his reaction to marketing activities and mailings; transactional – bas on the quantity, value and frequency of transactions. Most effectively using e-mail marketing systems or marketing automation systems. However, if you cannot afford them, nothing is lost – use a spreadsheet to filter the data.
The best forms for obtaining
Clarative data clarative data is data that you receive directly from your users, e.g. e-mail address, name or date of birth. They are a reliable source of data, so we should try to expand our database with such information, and also ensure that it is up to date. First of all, we ne to consir what data is important to us in terms of segmentation. It is not a trick to collect all the information without using it. How to collect additional information about our current users? Clarative Honduras Phone Number List data are various types of forms: newsletter subscription, registration, purchase and contact forms. It is thanks to them that we can collect the largest amount of information in an easy and quick way for the user.
It is important not to overwhelm
However it is important to remember that there must be a reason behind any request for additional data . For example – when asking for the date of birth, we must indicate the purpose, which is, for example, the sire to send an attractive birthday offer. Users with forms with several items to fill in at once, because as the number of fields in the form increases, its conversion creases. Moreover, asking for too much information may arouse suspicion LOB Directory and lead to the user skipping the form altogether.
