The opinions expressed in this article are those of the guest author and do not necessarily represent Search Engine Land. This article is a translation of ” Think You Have To Outsource SEO Marketers should continue To An Expensive Firm? 5 Things You Can Do In House ” published in Search Engine Land .SEO (Search Engine Optimization) has undergone rapid evolution over the past three years. Google first introduced a social search strategy in September 2009 , recently launched the +1 button , and now the Google+ social network is being rolled out. Social search is advancing at an unstoppable rate. table of contents Social search holds the key to future SEO Content remains the most important thing The next most important thing is content diversity. +1 button welcome share the love The company itself is a marketing department Social search holds the key to future SEO With over 60% of the search market share, Google remains the king of the search world.
So how can business marketers achieve positive
Earch results as the SEO landscape and rules of interaction are rapidly evolving? Content remains the most important thing The world of SEO is changing at an incredibly fast pace, but one golden rule remains the same. And that golden rule is more ksa phone number important than ever. The point is that content is the most important thing . Google’s recent Panda update is proof of that. Google wants to provide a great search user experience, and the best way to do that is by serving relevant content. content. The next most important thing is content diversity. Having access to various social media platforms is a plus when creating content. However, Google and Microsoft are emphasizing content diversity and are putting pressure on marketers to create different types of content.
This is of great significance. With traditional SEO
Which optimizes websites , it is difficult to rank high for highly competitive keywords. Marketers need to create video and image content and optimize it with appropriate tags and descriptions. Distribution of downloadable content will also be indexed, which could send a positive signal to Google and Microsoft that they are creating useful content. And China WhatsApp Number List marketers need to pay attention to content that spans other social channels. +1 button welcome In keeping with the theme of “content is most important,” the +1 button is becoming more important. Google uses +1 clicks as a signal. However, many people don’t know that the location of the +1 button holds an important key. For example, clicking the +1 button on a product page indicates that you like that product page. However, clicking +1 on a category page means you like the entire category.
