The ideal situation is when the keywords appear in the headlines, the main content (in inflect and uninflect form). Model structure of category description: <h >Category name<h > <strong>A short and persuasive at the top of the category description<strong> <h >Subtitle<h > Context expansion  naturally plac keywords  bolding of important fragments <h >Subheading <h > Jw. <h >Subheading <h > Ibid. <h >Subtitle with summary<h > Final paragraph  CTA to encourage purchases. Remember, however, that ideals exist only on paper – as it was mention above, using keywords by force will not bring the desir effect.

It is also worth remembering

The length of the category description, the density of key phrases and the number of headings should be select by an SEO specialist. Tip! Don’t bold your keywords. Try to bold longer fragments containing keywords that will be valuable from the user’s perspective. Always apply the principle that the target audience of the text is a human, not a robot.  The basics Ghana Phone Number List of webwriting, i.e. writing in accordance with the AIDA rule. Category descriptions should be bas on Attention , Interest , Desire and Action schemes. Don’t make empty promises Think of the category description as a real segment in a brick-and-mortar store.

The description of the category

If someone in a large-format supermarket sees the banner “Coffees from around the world – a wide selection” and finds a few products in a given alley that they might as well buy in any neighborhood store, they will feel confus or even cheat. When doing keyword research, you can fall into the trap of empty promises.  Should refer to what is inside – do not write about products that are not in the assortment, do not promise pears in the sky just because a given keyword or query has low competition. If someone comes across a category description that describes LOB Directory products that do not exist in the assortment, they will quickly close it.