If you’re an ecommerce entrepreneur looking to up your conversion marketing game, you’re in the right place.
In this article, we’re covering the china phone number data basics of conversion marketing and sharing 5 conversion marketing strategies you can use to boost conversion rates in your online store.
Ready? Let’s jump right in!
Shortcuts 
- What is conversion marketing?
- Why is having a conversion marketing strategy important?
- Conversion rate definition and benchmarks
- What tools you can use to boost your conversion rate?
- 5 easy-to-implement conversion rate optimization strategies
What is conversion marketing?
Conversion marketing is a marketing strategy that aims to increase the proportion of your existing traffic that converts (rather than increasing your overall number of website visitors).
the 2024 challenge spectrum: the unfiltered reality of marketing managers But what counts as a conversion? Typically in ecommerce, a conversion means a customer completing a purchase. But other actions can count as conversions too: signing up for an email marketing list, downloading a lead magnet, starting a free trial, etc.
Conversion marketing (or conversion rate optimization) is often used in tandem with other marketing efforts to build a strong conversion funnel.
Why is having a conversion marketing strategy important?
A conversion marketing strategy involves using a variety of techniques to boost your conversion rate (and, ultimately, your revenue).
That’s a pretty big incentive on its own, but it’s not the only thing you can expect from using conversion marketing tactics.
Here are just a few of the other benefits you have to look forward to:
- A better understanding of your customers: When you spend time learning about your customers as individuals, their motivations, and any conversion-blocking obstacles they face along the user journey, you’ll be much better equipped to meet their needs.
- Lower cost per acquisition: You’ll be making the most of your existing traffic without spending more on acquiring new traffic, so your CPA (cost per acquisition) will fall.
- Improvements in your search engine optimization (SEO) initiatives: When you use conversion rate optimization to make targeted improvements to your website, you’ll deliver a smoother, more enjoyable customer experience. And with search engine ranking algorithms getting more intelligent by the day, a better user experience will mean better visibility in search results (and thus, more traffic).
- Higher customer lifetime value: Once a visitor becomes a buyer, you’ll be able to show them personalized messages (like targeted product recommendations, “welcome back” messages, and restocking emails about products they’ve bought) to deepen the customer-brand relationship and encourage loyalty iceland lists.
