Threads launched on July 5, 2023, and the network immediately made a splash. Threads has become the fastest growing social media platform in history. In the first hours after the launch of the application, it received 30 million downloads . In the first week – 100 million registrations. Including, a large number of famous brands, celebrities, influencers and many other famous accounts have registered in the application.
However over time the number of daily
active users began to decline. At the end of July, this decline was 82%. And currently, the number of daily users of the platform continues to fall by about 1% per day. That is, the network has problems with retaining users. Is Threads driven by Clubhouse’s fate? Let’s figure it out.
1. What is Threads Instagram and how it works
Threads is an app from Meta for texting and joining public conversations.
You don’t need to register for Threads
you log in using your Instagram account. There are 2 important nuances:
users cannot sign up for Threads without an Instagram account;
you can only remove yourself from Threads by deleting your Instagram profile.
Threads posts can be up to 500 characters long and contain links, photos, and videos up to 5 minutes long.
Users immediately noticed the similarity of Threads with Twitter (currently Twitter has already become X). After all, both platforms offer a feed of text posts that allow users to follow events in the world and create their own conversations. When a user joins Threads, their feed consists of the accounts they’re subscribed to, as well as recommended content from authors that the Threads algorithm thinks the user might be interested in.
You can share a Threads post:
in your Instagram story;
on any other platform using a link.
Like Instagram, you can add hidden words to Threads to filter replies in threads that contain certain words.
Hidden words tab
Rice. 1 – Hidden words tab
A user can unsubscribe, block, limit, or report a profile on Threads by tapping the three-dot menu. Then all accounts that the user has blocked on Instagram will be automatically blocked on Threads as well.
2. How to get started with Threads Instagram
You can chat in Threads in the application and desktop version.
2.1 Threads Application
To work in Threads through the application, it is necessary to perform 6 steps.
Downloading the application
You can download the application using direct links in the App Store or Google Play , or by searching the stores by searching for “Threads, an Instagram app”. Threads is free.
Create an account
A user’s Threads account is linked to an existing Instagram account. That is why it is not necessary to register separately in Threads. Just click your username at the bottom of the welcome screen.
Create an account
Rice. 2 – Create an account
If you have multiple Instagram accounts, each one can be linked to their Threads account. Switch accounts and link each as needed.
Filling out the profile
After clicking on your username, your profile screen will open. Here you can enter new data or import an existing biography from Instagram.
Privacy settings
There are 2 types of profile:
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A public profile involves interaction, viewing or reposting by any user on the Internet.
Private profile. Only approved followers can view and interact with profile content.
Types of profile in Threads
Rice. 3 – Types of profile in Threads
Import subscriptions (accounts to which the user is already subscribed)
Since the Threads account is linked to Instagram, the user automatically has the ability to follow those accounts to which he is already subscribed on that social network.
You can also select individual users to follow, or click Follow All to import your entire list of followers.
Terms of use
At the last stage, the user is asked to accept 3 pieces of information:
Threads is powered by Instagram, so information from both apps will be used to personalize your ads.
In the future, Threads will work with fediverse, a group of independently hosted but interconnected servers used for publishing. Users will learn more about this when Threads announces further updates.
By joining Threads, you agree to the Meta Terms and Conditions. You can click on each link to read the specific policy before joining.
Joining Threads
Rice. 4 – Joining Threads
If you agree with all the fields, click on Join Threads and start working in the application.
2.2 Threads Web Version
The desktop version of however researchers are still experiencing many challenges Threads – threads.net works like an app. When visiting the site, the user is asked to provide:
Username, phone number, or email address.
Password.
That is, the login data is the same as in Instagram.
The desktop version of Threads
Rice. 5 – The web version of Threads
After accessing the web version
the user sees the same design as in the app. The application bar has identical tabs.
The web version of Threads also alb directory has a drop-down menu that allows users to switch between light and dark threads, report problems, open an information page, or log out.
Currently, users of the web version can:
publish a post;
scroll through your feed;
interact with others in the same way as in the mobile application.
However, there are certain features that are available on mobile devices but not on the web version. And this applies to editing the profile. Meta is currently working on the implementation of this issue.
How to change your username in Threads
When a user connects to Threads, their name and username are automatically pulled into the account. That is, to change your username in Threads, you need to change your Instagram username. How to do it:
Go to your Instagram profile and under the biography click on Edit profile .In the Name field, enter the new user name of your choice.
