In the United States, everyone does their own thing as if in watertight compartments. as does the creative agency, and so does the influencer marketing agency. In fact, in the United States, we collaborate a lot with agencies and media centers; in Italy, where the market is smaller, the tendency is to do everything in-house. However, the verticality and skills of the influencer marketing agency are fundamental because there is a whole part of data analysis and tools. When you do something at home, you spend less. It’s true; no one is stopping you from doing it. You have to keep in mind, however, that doing a job for which you are not fully prepared can be counterproductive.
What are your thoughts
Also, in light of what Germany Phone Number Data happened with the Pandoro-Gate case. Are the AGCOM directives a consequence or something that has already been cooking for some time? In truth, we have been working on all this for years. We were contacted years ago, together with the other main influencer marketing agencies, by the Advertising Self-Discipline Institute (IAP) when it began to draw up the digital chart, asking us to provide feedback and advice. Among other things, our company is also the first influencer marketing agency to become a member of the Institute. However, we need to clarify: the limitation of a self-discipline institute is that, in fact, it is self-discipline. So the Institute says there are rules to follow if you are willing to discipline yourself, but they don’t have.
the power to impose
Then it is obvious that you LOB Directory as a company are already an IAP member. You must follow the directives regardless. We were also contacted by AGCOM last summer. Together with other main influencer marketing and talent management agencies. The authority had started a consultation, requesting notes and points of view on the topic. Which, I must say, were very well received. The problem is that before, there was no real sanction mechanism, and many committed “lightheartedness” because the rules had never been well defined. So anyone had the possibility of moving within the limits of this little definition. Until a sensational case broke out and everyone had their say. Even though this certainly wasn’t the first nor the last.
