Up to a dozen or so KPIs Do you like filling hundrs of spreadsheets with tables and charts? I think not. It’s not the number that counts, but the quality. The formulat indicators should lead to useful conclusions. If possible, a few of them are enough. Clearly state the purpose of your actions If our goal is to increase user engagement on a given website, then the KPI cannot be defin as the number of views of this page, because the display may last, for example, only seconds. Will be the indication that, for example, the average engagement time on the website should be at least minutes. Verification of the usability of indicators during the activities It is natural that some indicators may turn out to be less important, less relevant, less practical than it seem at the beginning.
If the goal is to increase revenue
Therefore, do not be afraid to choose more of them if you have doubts. During the implementation of tasks, you will decide which ones best evaluate the effectiveness of your actions. KPI – negative and positive effects Do not shy away from indicators that show the negative effects of actions. Efficiency can be measur in both ways – positive or negative. KPIs – examples What is the purpose of your job or business? How will you know that the task has been complet? This is the basic question we should ask ourselves when formulating KPIs. In a given Georgia Mobile Number List product category, the following KPIs may be: average order value, number of orders, average cost per click on ads.
Another quite important indicator
If the goal is to attract more customers, the following KPIs can be: ratio of acquir customers in relation to the number of e-mails sent or phone calls made, number of inquiries. Or maybe you are trying to establish KPIs for SEO: organic conversion rate, CTR of organic search results, organic engagement rate. that is worth paying attention to in LOB Directory order to increase revenue on the website is abandon carts.
