In addition, users increasingly keep their distance from the knowledge obtained from an anonymous person on the Internet. And very well, but Google is still adapting to this change in the way we use the Internet. People are more likely to verify and drill down on facts. Thus, they ask more and more complicated and multidimensional questions. Therefore, search engines have learned to understand very multi-faceted queries and are constantly trying to catch contexts. When Koliber started messing with search results, making it not enough to place keywords anywhere to get pages high in the SERPs.
The pillar page should contain links
Rank Brain was also significant, as in it began to analyze query contexts and their interrelationships. Combines queries with similar topics to create the most optimal search results. What are thematic clusters made of? The easiest way to break them down is to three elements. Subpage focused on a given topic. This is the so-called pillar page . It means a main subpage, something like a main page on a given topic, it is the core of the cluster, it groups content on a given topic. It defines the main topic and some SEO-blogs say it should be between and words, but Croatia Mobile Number List the most optimal way is to simply try to exhaust the topic. Several other sites also centered around a similar theme, but not cannibalizing. To other subpages that develop the topic from the main page.
Tracking what the customer is looking
Thematic clusters are not finite constructs – they are supposed to live and be dependent on what the user is looking for, so you cannot limit yourself to a finite number of subpages. If there are new questions harassing users of our service or product, this puzzle should be answered within the cluster. For and then responding with content on the website is one of the tasks of an SEO specialist. Internal linking between subpages in the cluster, i.e. hyperlinks that, nomen LOB Directory omen, connect what is in the cluster with the pillar page.
