As a lawyer, you may think traditional digital marketing channels are not for you, but we hope you will. Be amazed by the number of options you have. Remember your customers are human beings who check their emails, Google their questions and spend time on social media. Your customers You just need to know who you want to reach. Identify Your Target Customers Fundamental to any good marketing strategy is knowing exactly who you’re talking to. This will determine the tone of your website, where you place your ads, which social media channels you use, and more. When you first start out as an attorney it may be tempting to try and target anyone who might need your services but there is power in narrowing your position. You can ask a few questions to understand who your target audience is.

How do they get information

How old are your target clients? Where do your target clients live? Are you a local law firm or do you like to travel? What is their most common gender? How do you reach these people? Are they more likely to read in-depth blogs on the topic?  Do they learn new things on social media or go to specific online news sites? What type of content works best? Will your audience get enough value from blogging? To convert into clients or can you help them progress Malaysia Phone Number List through downloadable content tools, free advice or referrals? What type of cases do you want to take on? If you prefer civil cases to family law you will want to focus on different blog topics keywords and service pages. If you want to offer will writing services you can advertise exclusively.

Having clear goals allows

It is important to know which niche market(s) you want to serve. Image of Six Target Audience Questions Setting Goals Once you’ve identified your ideal customer you next need to define your digital marketing goals.  You to make a difference and allows you to measure your progress. You can also see which marketing strategy works best for your law LOB Directory firm and focus on those areas. If you’re not hitting your goals, you may need to rethink your strategy and focus on a different area. Now we prefer to focus on setting goals.