It reaches users at the final stages of the purchase funnel The probability that a standard search ad will reach a user who enters a specific watch model in the search engine and will be rirect to the appropriate page is rather slim. DSA goes to users who already know what they want and are ready to convert. Time and labor saving You don’t have to enter and invent keywords or build ads for every word. Out the ad text and lines of text. A mine of ideas DSA tells how users search for products.
In order not to be too colorful some
Indicates the keywords they type into the search engine before landing on the page (see “search terms”). You can add them to existing search campaigns. Remember to exclude them from your DSA campaigns so they don’t take away your budgets. Programmatic Cons of the DSA campaign Limitations of DSA should be mention: No full control over the Northeast Mobile Phone Database campaign Like all automat solutions, this also involves giving some control to machines. This is connect with the risk of displaying total nonsense in the headlines of advertisements.
In order for the DSA campaign
It requires a lot of attention and manual control right after firing If the site has a very large amount of content, Google may display ads for phrases that are completely unrelat to business. Especially in the beginning, you should often review your search terms and exclude them on a regular basis. It imposes the ne for a good knowlge of the structure of the site to be effective, URLs must be categoriz in order to know which categories are the most effective and to match appropriate optimization strategies to each of them. For this, a good knowlge of the structure of the site is necessary, which is the starting LOB Directory point in creating an extensive DSA campaign structure.
