The most useful information will be about: categories of viewbought products, sizes, colors, brands of the products view, products plac in the basket, length and pth of the visit, number and quality of visit pages (using scoring), finalizing purchases, filling out the form, downloading documents, sign up for a webinar consultation contact request Thanks to such segmentation, you gain the possibility of more advanc e-mail communication with your users. First of all, you can send thematically tailor messages. In, for example, board games will receive information about the promotion for Monopoly, and not about the premiere of the FIFA computer game. This way of communication significantly increases the likelihood of making a purchase, especially if we combine it with personalization.
With each visit and new activity
In addition, thanks to the analysis of user behavior (frequency of visits, type of pages view and collect scoring points), you can estimate their interest in the offer. You can move them in the sales funnel, turn on automatic communication (Lead Nurturing), provi additional materials and reports, and finally transfer the hot lead to the right salesperson. User behavior. Within the website is a key function of marketing automation tools. Thanks to the use of Hungary Phone Number List advanc technology, we can collect, store and use real-time behavioral data for e-mail campaigns bas on: to recommendations with products viewboughtleft in the cart, recommendations using cross-selling and up-selling. Recommendations using AI & Machine Learning, autoresponrs bas on reactions to previous email campaigns.
How to use behavioral data Monitoring
Autoresponrs adapt to the stage of the sales funnel, Lead Nurturing tailor to the interest in specific products, user activity or lack of it (cleaning the database, win-back campaigns, etc. Content Marketing Transaction data. Transaction data is nothing more than information. about: amount of purchases basket value frequency of purchases type of products purchas. This data is very important both from the perspective of the B B and e-commerce industry, because it provis information about current customers and allows you to monitor their retention. Care should LOB Directory be taken to ensure a very precise and complete integration of purchases.
