Those who did this type of job were called “bloggers” . Besides her there were very few, we also had clients like Melissa Satta and Alessia Marcuzzi. For whom we had launched their respective blogs. Only with the arrival of Instagram did the opportunity to have large fan bases really materialize and the term “influencer” was born . So, yesterday blogger, today influencer. However , “Content creator” is the third evolution. Why? Because essentially at a certain point the word influencer began to identify a wider spectrum of famous people such as musicians, actors, but also those who simply had a social audience of a certain size.
The word content creator
however, identifies that figure who France Phone Number Data does it professionally and has a following because he creates specific content for social media. Furthermore, after the pandemic the term content creator has taken on a more positive meaning compared to the term influencer. This has occurred because brands are increasingly focused on quality content. Putting this at the center and not the celebrity they are collaborating with. It is therefore no longer enough to pay for a large fan base, which perhaps isn’t even too interested in the content. From the point of view of the US market, what are the main differences with the Italian market (if there are any) and how do you
I think they will evolve
We are talking about a completely LOB Directory different professionalism and market, taking into account two elements: volume and maturity. In America they simply started earlier. So today influencer marketing is already consolidated in the plans of all agencies, of all clients . In Italy, however, it is something more mysterious, which is included in plans because it’s cool. There is still no real legitimacy of influencer marketing as it happens in the United States. Also because the influencer market in Italy is now worth four hundred million euros. In America billions of dollars, for years already. This certainly also depends on population density .
