Have you ever wondered what are these “types of content” I hear about and why should I care? A content type is a repeatedly used content type that has a standardized (agreed upon) structure. Content types have several advantages over unstructured (incoherently structured) content:

• They give content creators organizational canada business email list templates (perhaps even templates) to work with, simplifying their work and ensuring they include all necessary content elements.
• They provide a common communication tool for content creators, UI developers, stylesheet creators, and print and publishing people.
• They provide consumers with a consistent experience – and therefore more enjoyable and useful.
• They create opportunities for content reuse that don’t exist when content is unstructured.
• They prepare content for automation.

In this article, I look at the most frequently mentioned content type examples by author and content strategist Noz Urbina: news, product description, and podcast . These examples helped me understand the value of content types. I hope they help you too, no matter what type of content you’re working with.

Some general points about content types

Before delving into the examples, you’ll find it helpful to know a few things that apply to all types of content.

Content types work for people

Content creators and consumers alike find the structure of a type of content (like a news story or product description) easy to  internalize. Noz puts it this way. The human brain likes structure and consistency. We love being able to learn a content system. It makes us more positive about the content we consume, whether we realize it or not. »

Content type 1: news article

When content creators all curate a certain type of content — like a news story or product description — in the same way, consumers can “browse and scan” that content faster and “enjoy more from consuming it,” Noz says. . On the other hand, he adds, disorganized content frustrates and confuses us.

Content types work for machines

For machines to recognize elements of a content type (such as titles or model numbers), the elements must be tagged with metadata indicating the semantic categories of those elements. Semantics means “meaning”. A semantic category tells machines what content means – what kind of content it is – as opposed to what it says.

 

When consistently structured content is semantically Denmark Phone Number List marked up, machines can understand it and, potentially, act on it in powerful – intelligent ways .

In other words, semantic categories allow machines to “know” things about content that people know just by looking.