Sony appear visually in our imagination, thanks to the soothing image of bouncing balls and did not make us buy anything, did not use any call to action , but thanks to the calmness of advertising, it made many people trust this brand. This is just one example of how advertising campaigns can have a positive impact on the image. Why is it worth investing in image advertising campaigns? Image-building activities are a form of building relationships with the client, building brand sentiment.  activities show customers that we care about them, that we want to give them something more, that we remember about them not only on shopping occasions.

Im Writing this from the perspective

These relationships are not one-sid, when customers feel sympathy for the brand, they remember about it not only on shopping occasions, they visit the website on their own, out of curiosity, to see what’s new, to recommend something to someone. Of a client, a recent marketing and public relations lecturer, and an active observer of my community. Let’s talk about the possibilities of your business! Do you want to take advantage of our offer or ask a question? Contact us!  Mandatory Iceland Phone Number List fields Name your e-mail Telephone What interests you? company name Detail information on the processing of personal data can be found here.

The great advantage of social networking

Why social mia? Image campaigns are about building relationships, so the mia where relationships are establish,  social mia, seem to be the most appropriate here. Of course, if the budget and brand profile allow it, it is also worth using an extensive marketing strategy and conducting interpenetrating multichannel activities, both in the world of the Internet and in traditional mia. However, if we had to choose one thing, social mia is the most optimal place in this regard. Sites is that they enable building relationships with the brand through two-way communication, through dialogue. According to the Digital : Poland report from January , we have million social LOB Directory mia users in Poland, which is . % of the population.