Increase the conversion in your business using an effective scoring system. Andrzej visits subsequent subpages of your website. Checks the tabs relat to projects and fills in a form in. Which he provis his data in exchange for downloading. Materials with photos and a scription of the orr – from choosing a sauna mol, through the assembly process and photos or visualization of the final effect. Andrzej sign up via the form using his company e-mail address. Points for going to each subsequent subpage – points for filling out the form and downloading the file – points for information that Andrzej runs a business.

Thanks to several actions taken

Increase the conversion in your business using an effective scoring system Andrew now has scoring points. He is no longer a lead we know nothing about. We were able to collect information that will help us intify him as a potential customer and place him on our shopping path. By filling out the form, Andrzej sign up for the mailing list. Thanks to which we can start a lead nurturing. Cycle for him – once a week. Throughout the month, we send him e-mails that ucate France Phone Number List him step by step. what the assortment looks like. How to choose the right product, what it looks like the purchasing process and what is the post-purchase service.

He now has a total of points

Andrzej receives scoring points for each open and click e-mail: – points for opening the message. Points for clicking on the message and going to blog articles. Veloping the subject of the message – points for each visit to the campaign page. After the entire lead nurturing cycle, Andrzej scores points.  Increase the conversion in your business using an effective scoring system At this stage, Andrzej is already LOB Directory halfway to earning points, which will prove his readiness to make a purchase cision.