Strategy Planning and Customer Acquisition, Part 2

Strategy planning and customer.  For the customer, the most important are the benefits that they will gain by purchasing a specific product / service,  high quality and exceptionally long guarantees for the product and service, comprehensive service, low xx% energy losses, exceptionally attractive financing.

That will be significant for Customers and unique for the market?

Strategy planning and customer. Because in every industry there is a lot of competition, the company that wins is the one whose competitive advantage is fantuan database clear and precisely meets the customer’s needs, e.g. 26-year warranty for assembly and equipment!
More and more customers appreciate high-quality Polish products.

 3. Primary target group.
It is necessary to define who the primary target group is. Are they individuals, companies or farmers?
Average monthly electricity consumption, age of the customer, etc.

Area of ​​operation


Area of ​​operation is the basis. There are companies where salespeople hold 1 to 2 meetings a day. They travel long distances between clients. That is why it is worth concentrating the company’s activities on the area near the headquarters, branch or place of residence of salespeople. With well-organized work, 1 salesperson holds up to 6 sales meetings a day.

I will provide an outline of how to arrange sales meetings with high results.

  1. Sales Team and area of ​​operation.
    Let’s precisely define: for whom, in what area, on what dates we arrange meetings.
    With a larger Team we have more bases at a lower price.
    It is crucial that Salespeople travel the shortest routes, having 3-5 meetings/day.
  2. Important decision: Who will schedule meetings?
    It is necessary to decide whether meetings will be scheduled by internal or external #CallCenter?

Theoretically, scheduling meetings on your own is cheaper

 

fantuan database

With a good product and a professional Team of Salespeople, In practice, they are more expensive due to the need to: rent a premises, purchase equipment, systems, furniture, media. The most expensive is the recruitment and work of the Team Manager and Consultants. The costs associated with:
loss of the Team Leader and turnover of telephone Consultants, employee absences, downtime of Sales Representatives are always underestimated. Given the high market development, I definitely recommend outsourcing the scheduling of meetings.

I have already mentioned: strategy, product, competitive advantages, target group and area of ​​operation.

Time to build an effective Team

Strategy planning and customer. Anyone who recruits people and builds Teams of employees in their own company and is looking for Partners wants to i decided to write one. in the past few days build a strong Team. We often wonder what important question to ask in order to select the most effective people. The key question is always:
“Please tell me what Project you implemented with the greatest success and what role you played in it?”
People who like to sell themselves well can embellish a little. Sometimes they played a secondary role or were the Manager of a small Team, and they present themselves as people with great experience.
Therefore, additional questions will allow us to assess the true competences of the candidate or business Partner.

Thanks to this method

We have recruited hundreds of people for managerial positions and thousands for specialist positions.
This method was also used by Robert Krool when asia phone number recruiting people for Management Boards, among others, in the largest state-owned companies. It is also used by international corporations.

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