Navigating business promotions using mobile numbers in the UAE requires a deep understanding of its strict regulations! particularly the Telemarketing Regulations (Cabinet Resolution No. 56 of 2024) and the Do Not Call Registry (DNCR). Simply “buying a list” can lead to significant penalties and damage your brand.
Here’s a breakdown of how to approach UAE mobile number promotions ethically and effectively:
The UAE has very stringent rules regarding telemarketing and promotional calls/SMS. As of August 2024! significant changes have been implement. Key points include:
No Personal Mobile Numbers for Marketing: You cannot use personal mobile numbers (e.g.! 050! 052! 054 numbers register to individuals) for business promotions.
Company-Register Local Numbers Only:
All telemarketing calls and SMS must originate from local numbers register under your company’s commercial license in the UAE.
Prior Approval from brother cell phone list Competent Authority: Companies must obtain prior approval to practice telemarketing activities from the relevant authority (e.g.! TDRA – Telecommunications and Digital Government Regulatory Authority).
Do Not Call Registry (DNCR):
The UAE has a National Do Not Call Registry. You must not contact numbers register on this list. Consumers can easily register their numbers by sending an SMS with ‘DNCR’ to 1012 (e&/Etisalat) or ‘Block’ to 1012 (du).
Kashif Feature: All private companies and institutions are requir to activate the “Kashif” feature! which displays the name of the calling company creating buyer personas from email lists on the recipient’s screen. This enhances transparency.
Consent is Paramount: You must obtain prior! explicit consent from individuals before sending them marketing communications via calls or angola lists SMS. Consent cannot be sought via SMS or voice call.
Timing Restrictions: Marketing calls are only permitt between 9:00 AM and 6:00 PM.
Opt-Out Mechanism (SMS): Promotional SMS messages must include an easy opt-out instruction (e.g.! “To opt out SMS N to 7726”). The “AD-” prefix is requir for alphanumeric Sender IDs for promotional SMS.
