Although they are also influenced by the advertisement This situation and buy the product? they are not counted? resulting in the underestimation of the role of brand promotion. It is also possible that the coupon code is misappropriated and abused by other promotion channels or even by the black and gray industries? resulting in the overestimation of the role of brand promotion.
The sales volume of This situation
Goods tracked by nicknames also has significant limitations? because what is debug in programming and what is it for how can we know which buyers are impressed by these nicknames and which are not affected by such advertisements? You said that we can count the users who searched for certain nicknames on the e-commerce platform and finally completed the purchase.
These purchasing users must have been influenced by the advertisements and remembered these interesting names. But the problem is that there are always many users who are also impressed by these new names? but they did not search for them and completed the purchase through other channels.
To the underestimation of the effect of brand promotion.
Therefore? the method of giving nicknames is more often used to choosing a legal path: national and international nuances measure the implantation of brand advertising in the minds of the audience. For example? by looking at the search trends of these nicknames? we can know the trend of the influence of brand advertising on consumers’ minds.
MMM Method
The third method is the MMM method. You read that is text services no right? it is the method with three M’s written together.
MMM is the abbreviation of Media Mix Modeling. This method seems to be the most mysterious one. But in fact? it is not difficult to understand.
The main idea of MMM is to establish a regression model. The input of this model is the combination of various marketing activities? and the output is what kind of specific effects it can produce? especially what kind of sales volume it can generate.
