Once we have it, we have establish a good copy in the ad that connects with the whole, we move on to the last element, i.e. targeting our ads. Keyword targeting This is one of the most basic ad targeting options. Mainly us for search ads. It focuses on users who type specific keywords into Google search. Keywords should be plann in advance, because a very good method is to enter keywords in our copy in the ad. Of our ads, which positions us higher in the search network. We have three basic keyword matching methods: Broad Match – Ads show to multiple queries relat to your keyword. Phrase match – ads are display for keywords that fall within the scope of a given phrase.

Clothing and Accessories group

Exact Match – Ads will only show to keywords that are relevant to your keyword. Market audience targeting This is a type of targeting people who are looking for specific things and services in the search engine. Unlike specific keyword or placement targeting, we target a specific audience here. This is a very convenient solution when we have a popular and frequently us product. For example, if we sell clothes, we can target the Below are the main groups we can target: Tickets for parties and events House and garden ucation Consumer electronics Musical instruments Russia Mobile Number List and accessories Computers and peripherals Art and craft supplies real estate Clothing and accessories Software Beauty care and personal hygiene.

Financial services dating services

Travels Business and industrial products Products for children and babies Cars and other vehicles Sports and fitness Telecommunication Souvenirs and deals  Seasonal shopping Employment There are also subgroups in each of these categories, so if you plan to target Google Ads using this method, be sure to specify your audiences carefully. Interest targeting This category is similar to the recipients, with the difference that the categories are creat not by products, but by specific interests of users. It is worth using this method in a situation where we know LOB Directory exactly to which group we are going to hit.