our North Star metric for our ecommerce email efforts, but also our North Star metric for our business as a whole. We obsessed over this metric, found channels that would work, and started growing our email list rapidly.
Over time, the business started
to grow and become profitable. Eventually, it was acquired by a phone number list competitor, given the consolidation and the fact that we were working on a number of other businesses. But the lesson was learned.
Email marketing is essential to the success of an e-commerce business. Everyone knows that. But knowing how much an email subscriber is worth is the key to success in e-commerce email marketing and almost no e-commerce business knows how much an email subscriber is worth to them.
It’s been over a decade
since we started CellarThief and we’ve gone on to do very different things. However, I now help run Hello Bar. Hello Bar is a company that has been around for over a decade. The platform has had over 700,000 websites using it, but one of our most successful clients are e-commerce companies.
Many of these companies use Hello Bar in their how to integrate the world days calendar into your marketing ecommerce email marketing strategy and workflow to help drive subscribers. I wish I had used Hello Bar back in the day with CellarThief. It would have made our lives easier and the business much more profitable. I look at what Hello Bar does for some of our ecommerce clients and think back to how we would have used it at CellarThief.
I often say that understanding your email metrics fresh list can make the difference between the success and failure of your ecommerce store. So I wanted to share a few thoughts to help tip the balance in your email marketing efforts.
