What’s more, the report can contain not only metrics, but also tips on recommend solutions, improvements, ias for expanding activities. Why the results are at the level found. The report can also inclu a summary of the work done in the last month, be short and concise at the same time and contain only the most important information. It is good practice to prepare a report of min. once a month for each channel run. If the agency supports many channels, you can additionally expect a summary report that will show the joint achievement of goals in all paid channels.

This does not mean that from beginning

Analyzing the market environment – ​​a good agency, apart from taking care of the effects in the form of sales or return on investment, also monitors the market environment and competition. He looks broadly at the industry in which business is moving and reacts to its trends. Attribution moling – a good practice in the process of analyzing the results of digital campaigns is the conscious use of attribution mols other than last non direct click. Morn agencies recommend additional interpretation of results bas on data driven attribution or machine learning. Campaign results will not be bas on last non direct click, because this attribution mol is the fault one in Google Ireland Phone Number List Analytics and allows you to refer to historical data.

You should expect this type of data

Nevertheless, the basis for any changes is an in-pth analysis support by the knowlge of specialists and translating it into other advertising activities, such as supporting the higher stages of the shopping path using display or YouTube ads. Analysis of assist conversions – in the case of multi-channel activities, it is a must have.  In reports to expand knowlge and awareness about the actual profitability of individual channels. It is worth paying attention to this dimension, especially when using paid campaigns in social mia or using content marketing – their value in assist LOB Directory conversions is often much higher than indicat by basic reports.