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The ultimate question of product-sales conversion: Is it a false proposition to measure sales growth brought about by brand advertising?
No.01 of Song Xing’s 33 Lectures on Digital Marketing: The Ultimate Question of Product-Sales Conversion.
The topic I want to talk advertisement is
About today? I have included it in the series of three how do i list my business on tripadvisor dark clouds in digital marketing. This is the first issue in this series: The ultimate question of measuring product-sales conversion.
This topic comes from a particularly troublesome problem that all of us brand marketers will face: to what extent does brand promotion? especially the placement of brand advertising? help achieve product sales conversion?
This is a problem that all brand marketers hope to solve. If this problem can be answered quantitatively? the budget constraints of brand promotion and the anxiety of the boss can be greatly alleviated.
In order to answer this question? foreign marketing practitioners confiscation as a mirror of our times have done a lot of research and efforts a long time ago.
The earliest method? and of course
The one still used today? is the survey method. While is text services no this method is a good way to measure brand awareness and brand favorability? it is still too vague to measure the quantitative relationship between brand promotion and sales.
In short? the more vivid and weird the better. released? when users use this coupon code to make a purchase? or make a purchase after searching for these novel nicknames online? it can be attributed to the corresponding brand advertising to a certain extent.
Of course? this type of method also has obvious weaknesses. For the coupon code method? there are always some people who do not notice the existence of the coupon code.
