If the brand owner creates a good USP that clearly results from consumer insights, then suddenly it turns out that we know what a given customer is looking for – our customer. This is where SEO comes in in the form of keywords match to our service and our USP. Through Google, we can find other people who are similar to our current customers and search for them using longtail phrases with our USP. USP comes from understanding the customer, and understanding the customer contributes to knowing what they are looking for on Google.  Your customer analysis is, the better your keywords match.

They will probably be long tail

Thanks to well-chosen keywords, SEO will allow you to find customers interest in our USP and reach a very specific niche. While larger brands, such as Duracell or Volvo, have become synonymous with their USP, smaller brands must emphasize at every step that their brand is the answer to the nes of users. Keyword selection Now that you know what your customers ne, choose the right keywords. Find ones that describe your niche well.  Phrases. An example in the case of Your Kay. – ecological tampons, – eco hygiene, – sanitary towels made of organic Armenia Phone Number List cotton. In turn, Marie Zelie, whose USP is “femininity wrapp in quality”, can position itself on: – everyday midi dress. At the same time, it is clear that materials and quality are important to their users.

The home page should also inform

Thus, you can add natural materials: wool, knitwear, silk, creating long long tails. In addition, it is worth emphasizing classic cuts – circle, pleat. Home  about the USP at the entrance . Marie Zelie focuses on natural materials. How to increase e-shop profits thanks to USP? Learn proven methods Blog In addition to the PR function, it can also perform a positioning function. Your Kaya has an interesting blog that can be successfully develop into SEO activities. YourKAYA, in turn, emphasizes LOB Directory the ecological and organic aspect of its products.