Nearly a third of marketers (32%) say they struggle to find trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America . That ‘s three times more than those who cited it as a challenge in 2014. Not only are talented content marketing professionals hard to find, […]
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Testing the site before launch a detailed The proposed checklist will help to conduct a comprehensive check of the site and eliminate common errors. , editor of the online publication Search Engine Watch. Checking a site before launch is an important and responsible task in which the whole team should […]
You don’t always have to reach for the stars. Following an ambitious content marketing strategy can be exciting and successful, but sometimes it pays to stay grounded and follow solid content marketing truisms. I’ve created a list of five “just for today” mandates in hopes that you can recharge those marketing batteries […]
When you spend a lot of time in the content marketing space, you start to see a lot of trends – as companies implement various techniques and initiatives. Sometimes that stuff just doesn’t work. And sometimes it’s because companies overlook some painfully obvious content marketing strategies. This article took me a few […]
