It’s that time again, time for my third annual mid-year roundup of recently released books recommended for content marketers. The self-education never ends for content marketers…even when the holidays roll around. As always, one of my goals is to highlight the latest must-reads for the content marketing community. And many of the […]
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Simplifying the process is a major concern of content marketers. As organizations become larger and more complex, they move from one person handling social relations and public relations to hiring entire teams to handle different aspects of the content marketing process. These can include research teams, SEO teams, and PR teams. The […]
In times of rapid change, learning new skills allows you to adapt and thrive. It also helps you circumvent programmatic thinking – the tendency to rely too heavily on existing knowledge and ignore signs that it isn’t as effective as it once was. Nowhere is this more true than in the field […]
