We’re talking about breaking down silos, like everyone could speak to and understand each other seamlessly if only we put all their offices together in one big room. But it does not work. It doesn’t work because the differences between us run deep, based on years of focusing on different areas of […]
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Here’s one of the first rules of your visual content strategy: don’t use stock images on your branded website. Stock photos are cheap and easy, so tempting. Don’t be tempted by cheap and easy. (It’s advice you can apply to other situations as well.) Visual content is the cornerstone of almost every branding campaign. […]
