Guest blogging is an amazing way to get traffic, grow your email list, and increase your search engine rankings. Attracting a relevant audience has become more difficult now that everyone and their dog have a blog. But by blogging on a site that already has your target audience, you can quickly […]
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My recent revelation: when I write, my audience always comes first. However, when I look at all of CMI’s websites and channels, I am concerned that at all times we are providing an exceptional experience to our community. For example, we may have people’s questions answered, but can people find what they […]
Aon signed an eight-year, $240 million sponsorship from Manchester United in April 2013. The deal extended the relationship Aon began in 2009 when it invested $130 million over four years to show its brand on Manchester United shirts. But Aon’s sponsorship of the famous British football club is unlike any […]
