Ordinary PUSH messages are easily collapsed? or the front position Other user is quickly occupied by other updated push messages? making it difficult to be prominently presented to users. even more difficult to take advantage of the convenience of mobile device operating systems and cannot maintain their presence in user terminals for a long time.
From the experience of advertising? we already know that eye-catching presentation methods (creative forms) or presentation methods that can continue to appear in front of users can greatly increase the click-through rate.
The diverse forms of Other user
PUSH have only one purpose – as long as you are how does the google search engine work? willing? you will definitely let users see it.
For example? if a user of an e-commerce platform suddenly has a 15% price reduction on an item in his shopping cart that he has not paid for? OPUSH can push this information to him immediately (even if the user has completely closed the process of the e-commerce the number of poor people is increasing. platform on his phone)? and can also pin this information to the top of the notification bar for a long time? so that the user will definitely find it difficult to ignore such good news.
In addition? this push
Message can also allow the user to directly connect is text services no to the item in the user’s shopping cart after clicking it? without having to start from the homepage of the App or a specific landing page.
It is very interesting that tools like OPUSH can play a huge and decisive role in terms of intention? timing and method. Therefore? if such tools are only used as ordinary media to cover users indiscriminately? its value will be greatly diminished!
These point-by-point? timely and targeted user communications can undoubtedly increase the probability of users returning to the App? extend the length of their life cycle? and promote conversions after each visit.
