Reality The user sees an ad for a product that encourages them to click, so they are rirect to a website. On the spot, it turns out that the page does not match his expectations, presents a different product than in the advertisement or presents a category page, or worse, the home page of the store.  Implements evacuation from the site.  Seriously , that is, to serve them content that they can expect. No Call To Action The call to action, which we wrote about in more tail in the article entitl Call to action: “I would like to create an effective call to action” , prompts the user to take a given action.

What does the recipient do in this case

We cannot let the recipient not know what to do after entering our website . If we allow a situation where it is lost, there is a high probability that it will leave the site. A user who is looking for a training offer will be interest in the available offer after entering the website. A proper call to action should allow him to go to the page with the list and scription of the courses as soon as possible. If we are looking for a hotel for the weekend, we will expect an easily accessible search engine from the accommodation page and a clear request to search the website. Always remember the call to Conduit CN Sales Leads action. Not user experience friendly Some may think that this is just a matter of aesthetics and does not play a major role in the conversion. Nothing more wrong.

Adjust the functionality and appearance

Users expect a functional website that will provi them with what they ne quickly, easily and pleasantly. There are plenty of websites on the Internet, but those that are user-friendly are finitely fewer. So you may find that by spending time and money on customizing your site for a positive user experience, you will gain much more than just a pretty website. Of the website using good UX practices. Do not use pop-ups and other intrusive forms LOB Directory of communication with the customer excessively.