Inventory ownership– some agencies do not want to give away access to advertising accounts, which we consir a terrible practice. The most common argument in this case is the protection of know-how resulting from running a campaign. The ad account and all activities carri out on it should therefore be own by the client from the very beginning of the cooperation. It is a good practice that the client is always connect to all advertising accounts and analytical tools as an administrator.  Of losing this data after termination of cooperation with the agency. In addition, ongoing access to analytical tools allows you to monitor current results yourself.

For example if we unrtake activities

This is an add value if the customer knows how to handle them. However, if no one in the team is proficient in analytical tools, Clarity – when unrtaking cooperation, the agency should communicate what additional resources will be ne to perform the service.  In the field of marketing automation, the agency should not hi the fact that the client may ne additional IT facilities (have its own team or commission an external entity). Without it, cooperation is difficult or Israel Phone Number List almost impossible. Settlement mol – it is worth making sure that the agency’s remuneration mol is unrstandable for both parties.

How do you know that the campaign

It is also important that it is flexible enough to be easily adapt to crisis situations or promotions, and that it is scrib in tail in the contract. Good cooperation! The agency’s ethos and the commencement of work are two of the three components of success, which is good cooperation. Of course, both agencies and clients usually want the latter part to run smoothly and last as long as possible.  Fervice is perform at a high level and the agency is professional? Meetings – the possibility of meetings with the Account leading the project or – if the situation requires it – with a campaign management specialist is a must have. A call with a summary of effects and strategies in LOB Directory mutually fin time intervals  once a week, once a month, etc