One of the common concerns of shopping center managers is ensuring effective coordination between physical and online campaigns . Integrating these two worlds opens up a vast array of possibilities. The right CRM will allow you to leverage countless tool integrations to coordinate these two types of strategies . For example, think about campaigns with purchase receipts, tracking the use of discount coupons, or actions linked to geolocation strategies. For these types of initiatives to be effective, you’ll need more than just a database. A CRM strategy for shopping centers also plays a key role in this.
Enrichment and updating of databases
A database isn’t something immutable; rather, it should be prepared to incorporate and update new information as it’s generated daily. No one phone number database wants a static database that relies on manual editing, because that type of operation condemns you to having incomplete, outdated, or erroneous records in the short term. Consider the importance of being able to enrich your databases, for example, by collecting implicit data on your users’ behavior . What do we mean? Explicit data is data that users openly provide through forms (or other means), such as first name, last name, email address, etc.
Implicit data is data that can be
Inferred through your interactions with the shopping center and that allows us to learn more about your interests: which pages you a small number of them are visit on your website, which emails you click on, what types of sweepstakes you participate in, how many coupons (and which ones) you have used at the shopping center, etc. If you have a tool capable of collecting and classifying this implicit data , you can create campaigns that are much more targeted and tailored to your contacts’ interests. Not to mention that many tools also provide solutions that allow you to improve the quality of explicit data .
Even if a user fills out 10 forms
If you always ask for the same information, you’ll have exactly. The same data about that contact as if they had only filled out one. It’s a japan business directory redundant approach that contributes nothing. If we want to improve in this area, for example, we could. Consider smart forms , a tool that many CRMs have. When the platform detects that a user has previously filled out a form, it dynamically replaces the fields for which it already has information with previously defined alternatives, which would be “queued.” Thus, two people accessing a page at the same time could see different forms depending on the.
