It is worth that they correct typos and that they are divid into sections, e.g. products and categories Site Search Suggestions , NN/gWe strongly recommend the studies that can be found in the Nielsen Norman Group articles. on UX best practices can be materials from Google : UX playbooks e.g. UX Playbook for Retail or webinars organiz from time to time e.g. last year’s Mobile UX Marathon or the current Mobile on Air. But what to do with page elements that cannot be clearly classifi as good or bad. Or how to find out what to replace an element.
Maps and session recordings
That does not meet the requirements of good practice? may be the collection of information on user behavior in the form of heat maps of clicks and scrolling. These maps allow you to collect additional qualitative data – we can see what area of the element users click on, not just the number of clicks. You can also often observe clicks in places where user interaction is not expect . Maps can help answer questions such as: What areas of the search box are Latvia Phone Number List click by users – is the box large enough? Can they be shorten? What items are users clicking on on the search results page – is it filtering? Sorting? First visible products.
A valuable supplement to the analyzes
In order to look even more closely at the behavior of users, you can also use session recordings. It is not always worth using them, because the analysis of several dozen recordings can be very time-consuming. Such analyzes are worth implementing if you already have some guesses as to how your users might behave. They can also prove valuable when you are interest in a specific moment during a user’s visit. For example: What do users do when they land on a page of no search results – how LOB Directory long does it take for their first interaction after loading? Are there repeating patterns.
