Choosing a goal is also the first step in creating. Acampaign on the Google Ads platform. We can choose from: Brand Awareness – increasing brand or product awareness. In the process, you’ll want to increase your CTR with keywords, topics, and relevant placements. In such campaigns, you will measure the number of ad clicks, vio views and/or ad impression share. Product and Brand Consiration –  consumers who may be consiring buying your brand, you ne to focus all advertising on your brand and/or products, their core values. More specific audience targeting and calls to action will come in handy. The effectiveness of this type of campaign is measur by increasing the click-through rate of the ad.

The number of complet conversions

Leads – If the goal of your PPC strategy is to generate leads. You should consir using a variety of conversions in your campaigns. For example requesting a mo, getting a consultation or starting a free trial to track interest consumers.  Will be a key element in measuring ad performance. Sales – this is undoubtly the main goal of product-type advertising campaigns. It’s also a good time to try A/B testing on different campaigns to highlight special offers, warranties, warranty Tongliao Mobile Numbers List information, or quality assurance. You should use PPC remarketing and customer matching to reconnect with previous customers using coupons and discount cos as a strategy.

Visits to a local physical store

The key performance indicator will undoubtly be an increase in revenue or an increase in ROAS (Return Of A Spend) – return on advertising expenditure. If you want to attract customers from online to offline, Google Ads allows you to choose a separate campaign type – Google Ads local campaign. Effectiveness rate – number of visits – this is the offline conversion rate bas on the performance of your previous campaigns. Promoting the application – if you want to increase the number of LOB Directory downloads of your application or encourage users to perform specific actions in it.