Content, content, and more content! That’s what SEO is all about nowadays, right? Compar to when I start working in SEO (2014), today, content is consistently one of the most popular topics at digital marketing conferences, there are more tools focus on content analysis and optimization, and overall it dominates the majority of SEO news.
Google Trends screenshot with the topic of “Content Marketing” has captur the world’s attention. But why is content dominating the SEO world right now? How important is content to your SEO strategy, actually? And most importantly: how can you be satisfi with the content of your website? Puns aside, this post is design to help you identify potential reasons for your poor performance and how to improve it.
Why Content Is Key to SEO in 2020
Content is one of the most important factors in SEO. Just by paying close attention to the communications Google has had with webmasters over the past few years, it’s clear denmark whatsapp number data a lot of emphasis on “content” as a decisive ranking factor. For example, let’s take a look at this post from August 2019, which discusses Google’s regular updates and what webmasters should focus on:
“Focus on content: There aren’t any bugs to fix with pages that dropp after a core update. We recommend that you focus on making sure you’re delivering the best content possible. That’s what our algorithm is trying to reward.”
List below is a list of questions that can help webmasters self-assess their own content. How to detect and improve content alone is not and should not be enough to make a site rank well, but it is a great place to start!
Poor performance: Theory first
What is poorly performing content?
When I say “underperforming content,” I mean content that is not performing to its full potential on either transactional/business pages or itorial pages. This could be content that once attract a lot of organic israel telegram data list but now doesn’t, or content that never generat any organic traffic despite all your efforts.
Over 90% of content never gets visit by Google. That’s a bloody ninety percent! This means that nine out of ten pages may not receive any organic traffic at all — food for thought.
What are the reasons for poor content performance?
There could be many reasons why your content isn’t performing well, but the hard truth is usually simple: in most cases, your content simply isn’t good enough to deserve to rank in the top organic positions.
That being said, here are the most common reasons why your ao lists may not be performing well: They are in no particular order, I’ll focus on the most important ones in my opinion.
Your content doesn’t match user intent
How to detect and improve from experience, is very important and even experienc marketers still make mistakes. In some cases, your content is good and relevant to your users, but it doesn’t match Google’s intent to display it in the SERPs for your focus keyword.
