If you’re a marketer, you’re looking for the most cost-effective way to attract, build, and retain your audience and customers. And while there are many channels to do so, email marketing still reigns supreme. Paid search has become more expensive. SEO has become more competitive. Paid social has accurate cleaned numbers list from frist database become more difficult. And your audience’s attention is becoming more dispersed every day. But your audience is still reading email every day, and email isn’t going anywhere.
So while you should always test new marketing channels, email marketing should be at or near the top of your marketing goals list. To succeed in email marketing in 2025 and beyond, check out the list below for the best email marketing tools to take your game to the next level.
In this article we will cover:
- Why You Should Invest in Email Marketing in 2025
- Top 5 Email Marketing Tools for Building Email Lists
- Top 5 Email Marketing Platforms for Sending Emails
- Top 5 Email Marketing Tools for Email List Cleaning
- Top 5 Email Marketing Tools for Writing Emails
- Conclusion
Why You Should Invest in Email Marketing in 2025
Email Marketing Has Huge ROI: 2025 is the year of email marketing. And 2024 was the year of email marketing. And so are 2022, 2021, 2020, etc. And, well, it looks like 2026 and 2027 might be the years of email marketing, too? So, let’s start with why?
Well, it’s simple. to be the online marketing channel with this gave us not only the highest ROI. In fact, as Luisa Zhou points out , businesses make an average of $42 for every $1 spent on email marketing. And that ROI dwarfs nearly every other marketing channel out there. With paid search, paid social, and SEO averaging anywhere from 2-5x ROI, 42x ROI simply can’t be beat.
And while online behaviors continue to change, e fresh list s stable. By 2025, well over half the world’s population will use email, and many of those people will check it multiple times a day. Email knows more about us as individuals than anything else on earth. Our email knows where we shop, where we work, where we exercise, where we eat, what we read, and so much more.
So if you want to grow your audience and your customers, you need to be where the people are, and most of the world is on email. But there are other reasons why you should continue to grow your email marketing investment.
