Effective marketing activities almost 100% of institutional clients use mobile phones, 80% of Poles use smartphones. Only 65% of Poles watch TV every day. 50% of Poles are active users of social media.
Mailings were very popular
What marketing activities are already in 2009, 63% of Internet users blocked graphics in emails from unknown senders. The high intensity caused that emails from strangers were facebook database read only by 1%-5% of recipients.
Currently, the most effective form Studies show that such messages are read by 97%-98% of recipients, and in some databases even over 99%. MMS has such an advantage over SMS that the message can be longer and an image or video can replace over 1,000 words.
“SMS marketing is growing
but in the future the industry will continue to adopt new trends, including MMS messages, the importance of opt-in options and sending SMS for internal communication. MMS messages will grow rapidly, using images and video, generating greater engagement than SMS. However, companies should carefully ensure that their interactive content makes sense and is useful to the consumer. Although texts are short, a picture says a thousand words – Matt Reid CMO EZ Texting”
What marketing activities are best to invest
According to the Polish government, 193,000 micro-enterprises will go bankrupt within 3 months.
55% of owners. Assess the condition of work at hand, but you can actually companies negatively. IAB Polska, 75% of companies are still conducting product communication.
41% of companies worldwide plan to use the momentum, including 16% to maintain marketing expenditures and 25% of companies to increase marketing activities.
Question: What form of advertising is best to invest in? 65% of people say that after the coronavirus, advertisers will focus on media that will show direct sales results.
To answer this question, we will take a look at customers in Poland:
- 1.Institutional clients use almost 100% of mobile phones
- 2. The number of active SIM cards is 2.6/company
- 3. 70.5% of Poles use the Internet
- 4. Mobile Internet access on the phone is available to 91.2%
Over 80% of Poles have a smartphone
- 6. 82% of Poles do not let go of their smartphones – they sleep with their phones
- 7. 60% of people aged 15 to 35 do not part with their asia phone number smartphones during the day
- 8. 82% of Poles carry the device everywhere: during social gatherings, in the bathroom and in the bedroom
- 9. 7% of Poles know how to carry a smartphone with them for less than an hour a day
- 10. Over 50% of Poles have a smartphone in their hand for several hours a day
